How NYX built a warehouse anyone can run

If your warehouse only makes sense to you, you don’t have a system — you have a memory.

Hi y’all,

Most of us have a warehouse that runs on one person’s brain. You know where the linens live, which shelf the good extension cords are on, why that one case never goes on the bottom. It works — right up until you’re out sick, or you hand a new hire a backdrop and they just stand there staring at it.

Our team recently ran a warehouse tour at NYX Entertainment, and Howie Tee Style’s whole philosophy stuck with me. He runs 150–200 events a year (plus 8,000 photo booths) out of a small space, and here’s how he keeps it from living in his head:

Make it so anyone can find anything. Howie calls it “idiot-proof,” and it’s a compliment to the system, not a knock on the crew. Audio lives with audio, lighting with lighting, heavy gear low and on wheels — everything organized so anyone can find it. A tech who started last week can be handed a pull sheet and actually find the gear. That’s the real test of a system: can someone who isn’t you run it?

Replicate everything. Every photo booth kit at NYX is identical — same units, same printers, same setup. When every kit is the same, training takes minutes and nobody’s guessing. The best operations don’t rebuild from scratch each event; they make one version, copy it, and write down the SOPs that keep it repeatable.

Put the system where the work happens. This was my favorite part. NYX spent two months photographing every piece of gear and tagging it by location, so each pull sheet shows a picture of the item and exactly where it sits in the warehouse. The knowledge isn’t in someone’s head anymore — it’s on the page, in Goodshuffle Pro, where the crew already works.

The best part is the NYX crew is never “done.” Howie has reconfigured that space a hundred times as they’ve grown — proof you can organize it without waiting for perfect.

So here’s my question: if you handed your warehouse to someone who started Monday, could they run it?

See you next Monday,

Mallory Mullen

Goodshuffle