Stop perfecting in private, start learning in public.
Hi y’all,
Every January, event pros make the same resolution: “This is the year I’m finally going to [launch that new service / organize my warehouse / build that website / hire my first employee].”
And then… nothing happens.
Because you’re waiting. Waiting for the perfect inventory system before you digitize your warehouse. Waiting for the perfect brand photos before you launch your website. Waiting for the perfect processes before you hire help.
The most successful businesses in this industry don’t wait for perfect. They start messy and refine along the way.
Paul Hines and his team at Fabrication Events didn’t wait until they had every warehouse process mapped out. They started with step one: getting iPads in the warehouse. Then they iterated from there.
When we launch new features at Goodshuffle, we don’t wait until it’s flawless. We release the minimum viable product (MVP), bring in beta testers, and let real feedback guide the next version, and the next version, and so on.
For new business owners, that might mean booking their first event before they have every piece of inventory. They learn what their market actually wants instead of investing thousands in pieces that sit in storage.
Because that’s the secret of seasoned entrepreneurs: an idea sitting in your head is just an idea. You can refine it forever, but until it’s out in the world, you’re not learning anything.
So make a solid plan. Know your North Star. But be willing to figure out the journey between point A and point B along the way.
This New Year, instead of “I’ll start once I get everything perfect,” make it “I’m starting in January and will learn along the way.”
The businesses that win in 2026 will be the ones that launch messy in January, not the ones still planning.
See you next Monday,
Mallory Mullen
Goodshuffle
