AE&ES

If you’ve ever planned an event in Las Vegas and wanted something more than the standard tables, chairs, and linens, chances are you’ve heard the phrase: “Just Call Gary.”

“Gary” is Gary Bordman, a 20+ year industry veteran and the owner of Amusement, Exhibit & Event Services (AE&ES). He’s famous for going above and beyond to meet a client’s vision, even if it means adding new, unique inventory.

But by 2020, Gary and his team had grown frustrated with their event software, which was creating bottlenecks in operations, client payments, and day-to-day workflow. The rigid system couldn’t adapt to their growing business needs.

That was Gary’s last straw, and he set out to find a new solution. He saw a demo of Goodshuffle Pro at a trade show, and knew he had found a match.

Quote Creation Time Goes From 72 Hours to 24

While his previous software felt disorganized and inflexible, Goodshuffle Pro immediately stood out for its intuitive design, flexibility, and easy access to information.

“We receive payments about 60% faster than we did previously,” says Stefanny Avera, COO of AE&ES. “We no longer have to trace down the money. It’s automatically happening because of quote reminders and expirations.”

Excited to accomplish more with his new software, Gary and his team also added the Website Integration, which allowed him to generate event leads through his website. Despite not being a tech expert, he was blown away by how easy the integration was to manage.

“I’m not a ‘tech guy,’ but I can still create all the website content, and we convert 75% of our website leads.”

Gary Bordman

AE&ES

Whether leads come through the website or in the “old-fashioned way,” Goodshuffle Pro also helps Gary speed up the sales and payment process.

With digital contracts and online payments, leads convert faster and with less tedious back-and-forth. Goodshuffle Pro’s secure integration with Stripe also helps the money hit Gary’s bank account sooner. All things told, the payment process is 50% faster than before.

With Goodshuffle Pro’s QuickBooks Integration, the business has also seen a 50% reduction on accounting time. The integration automates much of a formerly manual process.

“I no longer have to put a separate invoice into QuickBooks,” says Stefanny. “I don’t have to physically add the payment in QuickBooks either.”

With the Website Integration, AE&ES saw their quote turnaround time dramatically improve. Where they previously took up to 72 hours to get quotes out to clients, they now consistently deliver within 24 hours for standard requests.

“The website allows clients to not only submit their wish list, but it builds it out in our system,” explains Stefanny. “This has reduced our time for getting quotes out significantly.”

But speed wasn’t the only improvement. The quality and presentation of their proposals elevated their entire sales process.

“We’ve received feedback from clients who have said that we won business due to the ease and the presentation of the actual quotes themselves,” Stefanny notes. “The fact that it’s an interactive piece makes all the difference.”

Building a True Partnership

What truly sets Goodshuffle Pro apart for AE&ES isn’t just the software — it’s the partnership.

“The customer support is amazing,” Gary says. “If you ask, you receive. Almost instantly, someone is available to help you.”

This responsive support has been crucial as AE&ES continues to grow and adapt their operations. The software’s flexibility allows the team to bring on new staff members — even those without sales experience — and quickly get them up to speed on building quotes and upselling related items.

“I’m able to bring on people who are not even a part of sales with no sales history, and they’re able to help build out quotes because of the ease of it,” Stefanny explains. “The way the system is built out, they’re able to click on parent features or additional items that are related to it and upsell different packages and products.”

For Stefanny, the Inventory Management features have been transformative as well. “I no longer have to spend hours building our inventory on our website because when I put it into the system, it appears on the website,” she says. “It’s reduced my workload, 100%.”

Five Years Later: A Recommendation AE&ES Stands Behind

Five years into their partnership with Goodshuffle Pro, AE&ES has seen the platform evolve alongside their business needs.

Gary and his team have seen the rollout of new features, like Dispatch and Barcoding. Stefanny reflects, “In the last 5 years, there are so many new features and so much growth that I would recommend Goodshuffle Pro to everyone. Honestly, there’s nothing feature-wise that there’s not a solution for.”

That evolution continues to pay dividends. With digital contracts, online payments, and streamlined workflows, AE&ES processes payments 60% faster than before. The comprehensive system handles everything from initial client contact through final payment, eliminating the need to juggle multiple platforms.

AE&ES came to Goodshuffle Pro looking for better software. They found a strategic partner that continues to evolve with their business, enabling them to focus on what they do best: creating unforgettable events in the entertainment capital of the world.

“Goodshuffle Pro listens to its users,” concludes Gary. “They’re always asking for input. It’s the best solution I’ve found to running my business.”