Why thousands of event pros keep opening these emails (and which ones they share most).
Hi y’all,
Can you believe it’s been a full year since we launched Busy Season? 🎂 52 newsletters, thousands of event pros in our community, and more hot takes than I can count.
This week feels like the perfect time to look back at the three most impactful editions that really struck a chord with y’all — plus share the Newsletter Hub we just launched!
The big team culture secret we stole from Netflix was easily our most controversial take. Turns out, treating your team like adults and focusing on outcomes over hours makes a big impact. Event pros who embraced this mindset saw massive improvements in both employee satisfaction and client results. The secret is clear expectations, radical transparency, and trusting your people to do their jobs.
Build a strong vendor network with these tips became our most-shared edition because it solved a real problem. Y’all were tired of scrambling to find reliable partners during busy season. The simple framework we shared — prioritizing vendors who communicate proactively, deliver consistently, and share your values — helped hundreds of event pros build their dream vendor network.
But my personal favorite was the hidden cost of being the boss no one warns you about. So many of you reached out to share your own struggles with decision fatigue, the weight of constant responsibility, and the loneliness that comes with leadership. It reminded me that behind every successful event business is a human being figuring it out one day at a time.
Looking back, what strikes me most is how much we’ve all grown together. You’ve shared your wins, your challenges, and your brilliant solutions. You’ve made this newsletter a real community, not just another email in your inbox.
Here’s to another year of hot takes, real talk, and helping each other build better businesses.
See you next Monday,
Mallory Mullen
Goodshuffle
P.S. One year in, and you’re still here — that means the world to me! As we plan our content for year two, I’d love to hear what topics you want us to tackle next. What challenges are you facing? What would help your business most? Hit reply and let me know!
