Luck favors the prepared: Here’s how to make your own.
Hi y’all,
Ever notice how some event pros seem to “get all the breaks?” The planner who just had a celebrity booking fall into their lap. The business owner who was able to purchase a closing business, gobbling up more market share. The rental company who was able to double the size of their warehouse seemingly overnight.
Let me tell it to you straight: What looks like luck is actually preparation meeting opportunity.
Take one of our users who recently landed a major celebrity birthday party. Was it pure luck they got the gig? Not exactly. They had:
- Built strong relationships with suppliers who could source special inventory quickly
- Maintained excellent financial health that qualified them for a Stripe Capital loan to fund the expansion
- Created systems that allowed them to scale up operations without sacrificing quality
They didn’t just get lucky — they were positioned to say “yes” when opportunity arrived.
The strategy behind “luck”
Business growth rarely follows a straight line. Smart event pros know this and create multiple paths to their goals. If buying a warehouse is your goal, you might have multiple plans to get there:
- Plan A: Set aside a specific percentage of revenue monthly toward a down payment
- Plan B: Build relationships with local real estate agents specializing in commercial properties
- Plan C: Create a partnership with another event company to share space and costs
That way, you’re ready when the right opportunity emerges, not scrambling at the last minute.
Financial relationships matter
Banks get a bad rap, but separating the institution from the individuals can transform your relationship. Approach financial professionals with curiosity about what you don’t know.
You’re never too young or too small to begin building these relationships. The advisor who knows your business from day one becomes invaluable when you’re ready to scale, especially when you’re asking questions about how to best structure your finances or which financial benchmarks you should be tracking.
Are you prepared for “lucky” breaks?
Ask yourself: If a competitor closed today, could you hire their experienced staff? If a client approached with a $500K budget tomorrow, could you execute flawlessly? If the perfect warehouse became available, do you have the down payment ready?
True luck isn’t random — it’s having the systems, resources, and team ready to capitalize on opportunities when they arise.
What are you doing today to be “lucky” tomorrow?
See you next Tuesday,
Mallory Mullen
Goodshuffle
