Event businesses suffer when they do not proactively handle their legal matters. A common misconception is that businesses only need to worry about the “legal stuff” or hire an attorney after they get in legal trouble. While that may be the case for non-business matters, this is generally a bad idea when you are a
Your brand is your baby, and you need to always be a marketer when it comes to promoting it. Don't be afraid to sell yourself and your products and services in order to attract your clients. However, do so in a tasteful, innovative, and unique way -- set yourself apart from the herd.
We've all fallen prey to this, and it is the worst when you have to disappoint at least one client. Having experienced this a few times, it was a wake-up call to implement a better system. If you double book inventory items you hurt your reputation, lose money, and waste time. Avoid this preventable resource
Photo by Alisa Ferris
Many brick-and-mortar companies dream about having multiple locations. More storefronts mean the ability to service more clients and, as a result, increase your bottom line and expand your brand recognition. It can be the first step to a transformative chapter, but as with any progress, there can be growing pains associated
Event rental companies aspire to elevate their brand, but success does not come overnight, nor with some quick fix. Below are some strategies to elevate your rental brand from lackluster to sparkle.
First, audit your brand and take stock of your current customer profile--what's working and what isn't?
Next, think about what you want your