How to Promote Your Rental Brand

How to Promote Your Rental Brand

Your brand is your baby, and you need to always be a marketer when it comes to promoting it. Don't be afraid to sell yourself and your products and services in order to attract your clients. However, do so in a tasteful, innovative, and unique way -- set yourself apart from the herd.

Have A

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How Your Party Rental Company Can Avoid Double Booking

How Your Party Rental Company Can Avoid Double Booking

We've all fallen prey to this, and it is the worst when you have to disappoint at least one client. Having experienced this a few times, it was a wake-up call to implement a better system. If you double book inventory items you hurt your reputation, lose money, and waste time. Avoid this preventable resource

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Balancing Multiple Event Rental Locations

Balancing Multiple Event Rental Locations

Photo by Alisa Ferris

Many brick-and-mortar companies dream about having multiple locations. More storefronts mean the ability to service more clients and, as a result, increase your bottom line and expand your brand recognition. It can be the first step to a transformative chapter, but as with any progress, there can be growing pains associated

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Tips to Elevate Your Rental Business Brand

Tips to Elevate Your Rental Business Brand

Event rental companies aspire to elevate their brand, but success does not come overnight, nor with some quick fix. Below are some strategies to elevate your rental brand from lackluster to sparkle.

First, audit your brand and take stock of your current customer profile--what's working and what isn't?
Next, think about what you want your

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Does Your Event Rental Business Need a Showroom?

Does Your Event Rental Business Need a Showroom?

A showroom used to be a non-negotiable for catering and events businesses—the best way to help clients envision their own event was, literally, to show them! But today's consumer is changing. With more millennials taking the reins and celebrating life events like marriage, the place for evaluating which pieces work best for a busy

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