To list pricing or not to list pricing on your website?

Have you ever been searching for a dinner spot, you find a great place, then you realize there’s no pricing on the menu?

Now you’re torn between taking a leap of faith on what could be a pricey meal, going through the hassle of additional research, or choosing another restaurant.

That’s how I like to think about listing prices on your website. According to event pro Alan Berg, “roughly 80% of people find it very important to see pricing prior to reaching out.” So if you’re not transparent about your prices, you could actually be losing out on business opportunities.

Plus, have you considered how much time you’re paying your staff to qualify folks who never had the budget for your services to begin with? There’s that additional research.

On top of that, a vague pricing system leaves room for prospects to negotiate on every nickel and dime…or they might just get confused and go with a competitor.

Obviously, pricing isn’t always one-size fits all. You can list pricing on your website as a starting point, include price ranges (a personal favorite), or add a disclaimer on your website of what pricing does and doesn’t include. Something like, “Final pricing varies based on project.”

Don’t miss out on the opportunity to build rapport with your customers through transparent pricing. You might be surprised to see the benefits it has to your bottom line! (And remember you can always reverse the practice if it doesn’t end up working out for you.)

See you next Tuesday,

Mallory Mullen

Goodshuffle