3 Moves you need to make this slow season

Smart event pros know the slow season isn’t time off — it’s time to level up.

 

Hi y’all,

I just got back from the MATRA Tent Show in Connecticut, where there was — perhaps surprisingly — a general feeling of optimism about how business has progressed for most folks this year.

Despite the fluctuations in revenue in recent years, event companies of all sizes are finding their stride, leaning into technology, and making smart, data-driven decisions — and many are looking forward to getting even better at that during their slower seasons.

For those heading into a seasonal slowdown, it’s natural to feel some anxiety about a potential dip in revenue, which can lead to a lot of what-ifs. But I believe it’s also a valuable opportunity to take a step back and ask: “How can I set myself up for success when things pick up again?”

After all, now is when all the pain points of your business are front of mind, so why not solve them while it’s easiest to find potential solutions?

 

Here are a few ways to make the most of this slow season:

 

🤝 Network with other event pros

 

Use this time to connect with others in the industry, either locally or in online communities. Building relationships with fellow vendors can open doors to referrals, preferred vendor status, or even sub-rental partnerships.

 

🖥️ Polish your online presence

 

Update your website, social media, and any online listings to ensure they reflect your current services. A refreshed digital presence can help attract clients during the slow season and increase inquiries down the road.

 

⚙️ Enhance your workflow

 

Review your tools and systems to ensure everything is working smoothly. Clean up inventory data, establish tracking methods, and create efficiencies that will save you time when things get busier. 

 

If you already have software or tools in place, reach out to your customer service reps to ensure you’re making the most of the tools you already have access to before finding alternative solutions.

Remember, this season isn’t just a quiet spell. It’s a chance to set yourself up for success in the busy season, no matter your size. Trust me, business will pick back up again before you know it!

See you next Tuesday,

Mallory Mullen

Goodshuffle

Inspiration station

What better way to anticipate the arrival of a little one than with a magical setup like this one by Jayne Heir Events? 🌸 From enchanting hanging florals to cozy, whimsical seating, this arrangement exudes fairytale wonder.

@irismannings @inthemomentcontentcreation @sweetgiftsva

@distinctiveeventdesign @honeywoodrentals @bluxeeventrentals

@selecteventgroup @getplateddc @djearthkwak @districtistter

@motion3productions @crownedtocreate @kleevents @wilorilane

Mallory's must-reads

6 Ways to level up during the slow season

Turn the slow season into your most valuable opportunity for growth with these tips on how to stay busy.

Read More

A fast checklist to improve your event website

I love a good quick win, and this article gives you 5 fast ways to improve your event website in the slow season.

Read More

Learn the foundations of safe tenting

Keep your team learning during the slow season with courses like this one from MATRA. Other organizations like NACE offer similar trainings for you and your crew.

Read More

Curious how folks are organizing their warehouses?

Check out these warehouse tours from our 2024 User Summit. They’ll give you lots of ideas on how to save space, keep items accessible, and stay organized.

Read More
Share On
Why your business plan failed (and how to fix it fast)

Your business isn't broken, but your diagnostic skills might be.

Subscribe to the #1 event newsletter
The #1 Newsletter For Event Pros
Your weekly guide to the hot takes, pro tips, and hip trends sweeping the events industry — from one event pro to another.