The most successful event pros don’t buy more tools — they master the ones they have.
Hi y’all,
Let me ask you a tough question: Are you using your current tools to their fullest potential, or are you just scraping by with what you know?
As event businesses grow, there’s a tendency to immediately jump to new solutions when challenges arise. Often, the solution isn’t a shiny new tool, but mastering what you already have at your fingertips.
Before you throw more money at the problem, try this quick audit of your existing tools:
✅ Create a software inventory: List every tool you use, its purpose, cost, and who uses it. This simple exercise often reveals redundancies you didn’t know existed.
✅ Evaluate usage depth: For each tool, ask: “Are we using all the features we’re paying for?” When I talk to our Customer Support team, even they point out that many Goodshuffle Pro users are underutilizing its features and functionality.
💡Pro Tip: When you first start out with Goodshuffle Pro’s Website Integration, you may set up a basic product catalog as a starting point. If your customers are then demanding more custom packages, you can then tailor your site to their unique needs.
✅ Revisit training resources: When was the last time you demoed your core products? Oftentimes features change but users don’t stay on top of all the latest and greatest. They’ll get stuck using software the way it was when they started using it and haven’t unlocked newer functionality. Schedule time to explore help centers, webinars, or training sessions offered by your providers.
✅ Get expert insights: Chat with your software’s support team and ask directly: “What features are most underutilized by companies like mine?” Their answer might surprise you.
✅ Review your SOPs: Sometimes what feels like a technology problem is actually a process issue. Are your team members following consistent protocols for quoting, inventory, or client communication?
The most successful event pros know that more isn’t always more — when it comes to event production, or to the tools they use. But just like your expert opinion is critical to doing just the right thing for events, sometimes you need a partner to help you evaluate the tools you’re using.
Our team works with thousands of event pros, so whether you’re a current customer who’d like an audit of your existing tools or an event pro considering trying Goodshuffle Pro, we’re here to help.
Remember, the most successful event pros don’t necessarily have more tools — they extract maximum value from carefully chosen platforms that work together seamlessly. Before you look outward for solutions, look inward at what you already have.
See you next Monday,
Mallory Mullen
Goodshuffle
P.S. Speaking of resources, two of my teammates are hosting a webinar this Thursday: Make A Splash With Better Routing. It’ll be a deep dive into how to build and optimize delivery routes, how you can use your route planner to make better decisions, and how you can leverage AI to find the best route. A must-watch!
