Event pros are using these 5 AI hacks — are you?

Can you really save 8 hours a week with AI? 

 

Hi y’all,

I recently read an interesting e-book from EventCombo on event tech trends for 2025. It spent a lot of time talking about the ways AI will shape the future of events…but it didn’t touch on how AI can simplify your daily work as a business owner.

So today I wanted to give you some practical tips based on my conversations with dozens of Goodshuffle Pro users.

While there are thousands of AI tools out there, I find that a conversational intelligence tool like ChatGPT does the job for most event pros. Here are some of the ways I see folks using it:

  1. Composing communications

Get help refining raw thoughts into polished, professional communication.

Example prompt: “I’m upset that a client violated our cancellation policy. Below is how I’d like to respond. Can you rewrite this to sound professional yet firm? {insert raw response}”

  1. Conducting industry research

Keep a pulse on what’s happening in your industry to stay competitive.

Example prompt:“Can you find competitors offering similar services and summarize their unique selling points?”

  1. Streamlining operations

Audit and improve internal policies like employee handbooks or SOPs.

Example prompt:“Can you suggest updates for our employee handbook to improve onboarding for new hires?”

  1. Performing business analyses

Upload files to analyze sales or inventory data.

Example prompt: “Can you help me analyze my revenue data to identify my most profitable rental items?”

  1. Brainstorming marketing tactics

Combine your expertise with AI to market your business more effectively.

Example prompt: “Help me brainstorm ways to attract long-term clients during the slow season and create a 30-day marketing plan.”

AI tools like ChatGPT are here to help. After all, you’re the expert here! AI is just a tool you can use to save time and run your business more efficiently.

But it should be used with caution, too. Make sure you always fact check AI-generated content and protect private client data. Customer trust is more important than ever these days. 🤝

See you the first Tuesday in January,

Mallory Mullen

Goodshuffle

P.S. Get even more AI tips in our newest blog post: 7 Ways to Use ChatGPT.

Inspiration station

For this AI edition of Busy Season, I’ll leave you with this artsy, futuristic bar installation from The Wild Ones Rentals. Those textures and shapes really steal the show! 🎨🔮

@entireproductions @johnwesleyphotography @foxtailcatering  @tonic_bev_catering @duet.botanical

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