Led by someone who ran her own event rental company before joining Goodshuffle Pro and has lived the double-booked weekend and the inventory spreadsheet that didn't match what was actually in the warehouse. She now helps hundreds of Lite users set their businesses up right from day one. This session is about the systems that separate "constantly putting out fires" from actually running a business — inventory tracking, contracts, timelines, and the handful of workflows that let you scale without your evenings disappearing.

Solo owners lose more deals to slow replies than to a weak pitch. This session covers what's actually costing you the booking — the lag between inquiry and response, too much freestyling where a process would close faster, and where personalization genuinely earns its keep versus where it's just delay dressed up as care.

Most new entrepreneurs are getting inquiries off word of mouth and Instagram, and their website is either a placeholder or an afterthought. This session walks through what actually turns a visitor into a booked inquiry: site structure, the SEO basics that get you found in local search, and the systems-thinking that makes a site work for you instead of just looking pretty.

A full calendar and a profitable business aren't the same thing, and rental-specific costs are where that gap usually hides. The presenter's firm works exclusively with event rental companies, so this is a real look at how your pricing and inventory costs should be shaping your numbers — and the tax planning most solo owners are leaving on the table.

A hands-on walkthrough of the features that make the biggest difference for where you are right now, so you leave knowing exactly what to set up next in your account. Bring your laptop and your questions, this is built to be practical, not a slide deck.

A peer panel with three businesses that started on Lite and made the jump to Standard.