A showroom used to be a non-negotiable for catering and events businesses—the best way to help clients envision their own event was, literally, to show them! But today's consumer is changing. With more millennials taking the reins and celebrating life events like marriage, the place for evaluating which pieces work best for a busy
More than anything, a successful event requires its vendors to have a deep understanding of a client’s needs and preferences. Unfortunately, our clients are not always the most straightforward — in fact, sometimes they don’t even know what they want.
As seasoned industry experts, it is up to us to dig deep and ask
Social proof is a well-established phenomenon that Fortune 500 companies have been using for years to tailor their marketing efforts, yet it’s still a newer concept in the events industry. It touts the idea that people are influenced by their networks to trust certain brands, people, and products. If your best friend tells you
From burlap and lace to neutrals and jewel tones, it feels like we’ve seen it all in this industry. However, each year, we are always surprised by new trends that take