Preparing Your Event Business for a Growth Opportunity

Nobody starts an event business to remain stagnant in their comfort zone. Instead, entrepreneurs dream of wild profits, new ventures, and a life with more freedom and abundance. Yet, the path from start to scale is long and full of obstacles. As long as you maintain a growth mindset, you will continue towards event business growth — but to make it stick, you need to ensure that your business is sound and solvent.

Business growth might be inevitable, but success isn’t. Achieving your big goals requires careful attention to your internal operations to guarantee you’re not biting off more than you can chew. Slow and steady wins the race, but only if the right boxes are being checked off along the way.

So, what do you need to do to ensure a successful event business growth projection?

Start with a financial audit

With reward comes a certain level of risk and, whether you’re considering introducing a new product or opening a new brick-and-mortar store, growing your event business can cost a pretty penny. While it’s certainly worth it in the long run, it can be catastrophic if you haven’t guaranteed that your current financial standing is sustainable.

If you’re still making ends meet every month, it’s wise to focus on building more revenue before taking on any big business growth opportunities. That’s not to say you can’t take little strides, like building in low-effort services as up-selling offers (which will increase your bottom line!). Still, it’s best to keep your financial commitments to a minimum until you have flexible spending money to fund a new direction.

Consider your schedule

If your finances are stable, you need to turn your attention to your capacity to spread yourself across responsibilities. Are you already battling a jam-packed calendar? Is your plate always full of menial tasks? Business growth takes time and mental energy, so make sure you can allot the necessary space in your schedule for your new endeavor.

For some, this might mean adopting better time management habits and implementing automation tools to reduce your everyday workload. Others might need to consider hiring support staff to take on the responsibilities that are important, but not necessarily for you — things like admin tasks, marketing and social media, and office management can often be delegated easily and effectively so you can reclaim your schedule and headspace for bigger projects.

Understand your market

However the future of your event business looks, you’re not growing in an echo chamber. Just because you have a great idea doesn’t mean that everyone else will love it! Of course, the big picture goal is to increase profits, so you need to be mindful of your market wants and demands.

If you’re heading in a direction that fills a gap in the market, you can feel comfortable knowing that your business will grow and adapt to meet evolving market demands. However, if you are considering an avenue that is heavily saturated (or, alternatively, not even on the radar), know that you will be facing an uphill battle every step of the way. It’s not to say that it will be impossible to stand out and make a splash in your market, but it may be worth considering entry channels that aren’t so resistant. Be smart and make business growth attainable however you can.

It might feel foolish to think about event business growth on the heels of a pandemic, but some of the best opportunities are born out of a crisis. If you have the idea, the funds, the time, and the knowledge of your market, then there’s no better time than the present to try your hand and see where you can go from here.

Feature Image by Classic Photographers

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Author: Carmen Bodziak

Carmen Bodziak has been on the marketing team at Goodshuffle since 2019 and got into the business because of her passion for empowering business owners through technology. She loves connecting with the events industry both virtually and in-person, so say hi if you see her at a trade show! Outside of Goodshuffle, she loves to travel and spend time outdoors.