How to Brainstorm Your Event Company Name

The name of your company acts as the face of your company — it’s often the first aspect of your business that people encounter— so it’s important to get it right. There are a number of ways you could brainstorm your event company name. It could reference what you rent, it could be a play on words, it could have a deeper meaning…the possibilities are endless, which is why it can be such a difficult process.

Brainstorming is often the key to finding a great name. Brainstorming involves writing down all of your name ideas, without judgement, and then revisiting them at the end of your brainstorming session. Removing judgement and pressure from the process will allow your creativity to flow and, hopefully, think of more name options!

To get started, think about the following questions and write down any words and phrases that come to mind. This will help you to focus your brainstorming session. Then, get to thinking!

What’s your focus?

Does your company focus on weddings? A/V, lighting, and production? Children’s events? Corporate events? Or do you do a little bit of everything? The focus of your company offers options and opportunities for naming your new business.

What mood do you want to convey?

Serious or playful? Sophisticated or rustic? The style of your company and services should influence the name you choose for your company to create a cohesive brand.

Check your competitors 

Before you get too far into the naming process, check the names of your competitors. This way, you can make sure your company stands out as unique. Plus, if your names are too similar, you could inadvertently send them business! Make note of their names and avoid anything too similar.

Are there any deeper meanings?

Is there a deeper story you’d like to tell with your event company name? If so, plan your name around that meaning. Write down some keywords and have a brainstorming session to see which ideas pan out.

Do you like alliteration, wordplay, or puns?

Whether you are going for a sophisticated or playful name, puns and wordplay can help your name stick in your potential clients’ minds. See if you can discover a fun play on words involving your specialty.

There’s always name generators.

If you find that your creativity is failing you, there’s always name generators to help inspire you. Name generators produce random words from a pool in a sequence— sometimes with great results! If nothing else, they may give you a starting point.

Length & complexity

Any names you come up with should be easy to spell and remember. If your event company name is too complicated, they won’t remember it. Avoid misspelling common words or phrases. If it’s too difficult to spell or uses alternate spellings, your potential clients may not be able to find you online later.

Testing & availability

After you’ve got a few solid options, it’s time to see what people think! You’ll want to run these names by a number of people— the more the better. More eyes on your ideas will help to weed out any bad names, discover any hidden meanings (which can be potentially embarrassing and/or offensive), and help you to rule out anything that’s too difficult to remember. It’s also important to ask your reviewers what the name makes them feel or think of, if anything. Make notes and rule out any non-contenders.

Finally, you’ll need to make sure the name is available to register with your state, if you can trademark it, and if the url is available. If not, you’ll have to go back to the drawing board.

It’s important to spend as much time as you need when coming up with your event company name for your business. It will be one of the first things a potential client sees or hears about your business, and also what they use to recommend your business to others. It should be memorable, unique, and simple. If you’re struggling to come up with something, involve friends and family. After you’ve found your name, you’re really ready to start your business.

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Author: Carmen Bodziak

Carmen Bodziak has been on the marketing team at Goodshuffle since 2019 and got into the business because of her passion for empowering business owners through technology. She loves connecting with the events industry both virtually and in-person, so say hi if you see her at a trade show! Outside of Goodshuffle, she loves to travel and spend time outdoors.