It’s crucial event pros optimize for SEO for their rental businesses. The event and party rental industry is not one for the faint of heart. It takes a lot of time and energy to make sure you’ve coordinated with your vendors and clients in order to execute amazing events. This means that you might not have extra time to manage your digital marketing strategy; you may only have time for a simple one. You might be able to get by using basic and more automated digital marketing techniques. However, this marketing strategy is not sustainable if you want your business to grow.
While a simple digital marketing strategy will increase of the number of visitors for your website, that traffic won’t turn into an increase in new customers. It may seem great that your website is receiving clicks and visitors because of digital ads. However, you realize that clicks are not enough, because they don’t equate to more revenue. The only way to increase revenue and get new customers is to adjust your strategy through optimizations.
What is SEO?
Search Engine Optimization (SEO) is the best way to encompass both technical and creative marketing elements. Both of these help your website grow in organic (non-paid) search engine results. There are many aspects to SEO, from the content on your page, to how your page links to other sites on the web. But you’re too busy running your event rental business to go through all of the SEO options, so we’ve done the hard work for you.
The four most important tools that will improve your event rental business for Google SEO and increase your organic rankings are:
- Google Ads
- Google Search Console
- Google Analytics
- Google My Business
Let’s dive in!
This may seem like the most obvious, since nearly everyone uses Google Ads these days. However, not everyone is using this tool properly to really help increase revenue. To read more about how we recommend making the most of your Ads spend click here.
Even if you’re just getting started, though, Google Ads can help you find the best keywords to use in your ads, so you can optimize your keywords to run ad campaigns based on the data in Ads that will bring you new customers. Google has also implemented some basic helper tools to get you going. Plus, a tool like this that’s so widely used, has caused tons of forums all over the internet that can help answer your initial questions to get started.
Google Search Console
Another way to optimize your SEO and organic rankings is through Google Search Console. This instrument gives at-a-glance data about keywords, links, crawl errors, and more SEO aspects. It also provides useful reports that can help you tailor your website and advertising based on proven history of your website’s performance. One report that is helpful during SEO is the Ad Experience Report, which helps you keep track of technical or creative issues that arise with online ads. Google tests your current ads and provides instant feedback on what, if anything, needs to change in your ad, which in turn increases the likelihood of your ad and website showing up in internet searches.
Google Search Console is essential when you optimize for SEO. It provides you with structured data testing tools and many other resources to help you double check that your ads are within Google’s standards while ensuring that your ads are targeting the right kind of internet users. This free tool should be linked with your Google Ads account and Google Analytics, so reports and data can be transferred between the three avenues to give you insightful data about your website, digital ads, and new customers.
When it comes to optimizing the amount you spend on digital advertising, it is essential to use Google Analytics to ensure your strategy is working. Google Analytics measures users’ behaviors across websites, apps, and devices so you can make data-driven decisions when it comes to marketing. Analytics’ data helps refine your advertising strategies based on what your customers are searching for and how long each visitor stays on your webpage. Behavior data is an excellent tool will help you create ad campaigns that are proven to get you new customers.
Analytics can also help you create competitor strategies when you optimize for SEO. Have you ever googled yourself, but the first result that comes up is for a competitor? Analytics can help you optimize your campaigns by targeting your competitors whenever a user searches for them. This means that you will have a chance to connect with that potential customer before your competitor even gets a click or phone call. This optimization is incredibly useful because now potential customers you could lose to another business are more likely to contact your business instead.
Google My Business
It sounds simple, but many businesses fail to set-up this aspect of the Google Search Network. Google My Business is a tool that provides images and text information about your company. It does this in the Google Search, Maps, and Google+ platform. Since most event rental businesses only serve their local area, then you should make sure that you utilize this tool.
Be sure to set-up and turn on this feature, then you can start optimizing Google My Business in two ways: upload images and reviews. First, you will need to upload high-quality images, perhaps from previous events or your company logo, that will catch the eye of whoever is searching for your rental products online. Second, ask previous customers to leave a review. A great way to reach a potential customer is having reviews show up along with your company’s image and map location. When your previous customers leave great reviews about your company, then a potential customer will be more likely to reach out to you. A five-star rating is a sure way of impressing a potential customer.