Tech is your ticket to soccer games, dance recitals, and a legacy for your children.
As Mother’s Day approaches, I’m reflecting on what we’re really building in our event businesses. Though I’m not a mom, I am a daughter, sister, aunt, and granddaughter who struggles with the demands of family and business. And I know that event businesses aren’t just about beautiful celebrations or profitable quarters — it’s about creating something our children might someday want to inherit.
The event pros I see mastering the ebb and flow of parent life and business owner life as eloquently as possible view technology not as an expense but as an investment in presence. They’ve created systems that don’t require them to be physically present for every task. They can pull up inventory counts from the bleachers at a track meet. They can approve a quote while making dinner for their teenagers.
The right technology isn’t just about efficiency — it’s about finding fluidity weaving seamlessly between work and family life. Can you respond to client inquiries from your phone while sitting at your daughter’s dance recital? Can you finalize that contract while waiting for your son’s basketball practice to end?
This isn’t about “having it all” or “perfect balance.” Those are pure myths. It’s about being able to be present in parent-mode when you need to, and easily focus on business-owner mode when that’s what’s required of you. And it’s about making intentional choices about where your time goes.
When children see their parents constantly working, missing important moments, and drowning in operational chaos, they understandably think, “I never want that life.” Your business becomes something they associate with your absence, not your legacy.
This Mother’s Day, I challenge you to audit your tech stack based on how well it supports your mission as a parent, caretaker, aunt, family member (or any other role you fill) and as a businessperson. Ask not just “How much is this tech costing me?” but “Will this give me back time with my family while building something my children might someday be proud to continue?”
After all, your event business isn’t a silly side hustle. It’s an opportunity to build generational wealth and a legacy your children will want to inherit.
See you next Monday,
Mallory Mullen
Goodshuffle
