When you respond to inquiries within 5 minutes, you 21x conversions.
Hi y’all,
Welcome back to Busy Season, your guide to the hot takes, pro tips, and real stories sweeping the events industry.
Responding to client inquiries as fast as possible is one of the easiest ways to ensure you actually land that client. Today, we’ll explore ways to get proposals in front of clients faster, so you can win more business.
In the event industry, timing is everything — especially when it comes to converting inbound leads. The faster you respond, the better your chances of securing the deal.
Research shows that when you respond to leads within 5 minutes, you’re 100 times more likely to connect with them and 21 times more likely to convert them into customers.💰
But responding within 5 minutes is easier said than done. Juggling event logistics, client needs, and lead communication can feel like having five pots on four burners — something’s bound to boil over.
Here are some tips to ensure you get proposals to clients ASAP and give yourself the highest chances of closing new business:
Ensure you’re immediately informed of new leads
Whether that’s through email alerts or on a dashboard like in Goodshuffle Pro, you need to see new leads rolling in in real time. It’s also important to have a way to prioritize those leads during the busy season. Is it by client? Date of event? Or the total amount of the invoice?
Have shortcuts at your disposal
Have standard operating procedures in place, and know what shortcuts are available in the tools you use. For example, Goodshuffle Pro has a built-in calculator if you ever need to quickly adjust pricing on an item. Click here for more on in-line calculations.
Reduce repetitive tasks
Whether it’s the ability to automatically generate quotes from website leads or create email templates that are automatically personalized, reduce repetitive tasks as much as possible.
So now I’m curious: which of these tips is most useful for your business?
See you next Tuesday,
Mallory Mullen
Goodshuffle
