The COVID-19 pandemic hit the event rental industry with more punch than it hit others. Like dominoes, big events and gatherings were cancelled or postponed, and smaller ones soon followed suit. However, regardless of the source of the crisis or issue, uncertainty will always be a variable in our lives, our businesses, and the economy.
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To discount or not to discount-- that is the question that plagues many event professionals. It’s unlikely that a party rental company would never give discounts, but it’s important to avoid falling into the trap of endlessly discounting your rental merchandise, diluting your brand’s value, and creating the
Making more money is such a common goal for business owners. I’d venture to say that every business owner wants to make more money. However, turning that dream into a reality isn’t always as easy as it sounds. Sales is a detailed process with a lot of factors, so there is always something