How This New Entrepreneur Grew a Thriving Event Production Business in the First 6 Months

Success Story: AVLD Events and Goodshuffle Pro


The owner of audio visual production company, AVLD Events, launched and grew his new business using Goodshuffle Pro. As a first-time entrepreneur, Dan Longfellow used the software platform to make strategic business decisions, build and manage his team, and deliver personal and reliable service to his customers. When he officially decided to leave his job and start his own event business, he immediately subscribed to Goodshuffle Pro. As an experienced industry professional, he knew how important the right software was for starting a successful business. He needed a tool that would save him time and reduce the room for error. On top of this, he needed to cover his bases when it came to keeping track of and reporting on inventory, managing client communication, and building a professional brand for his new business.


  • Team members build quotes in 5-30 minutes (depending on the scope of the project), which can be done from anywhere on any device
  • AVLD Events gets paid within 1 hour of sending the invoice
  • Dan easily onboards new team members to the system
  • There’s no room for human error with clear and organized inventory management
  • AVLD Events provides effective customer service, as clients love the quote format and the ease of payments


Prior to starting AVLD Events, long-time, self-proclaimed “A/V nerd,” Dan Longfellow, worked for an A/V business that specialized in corporate events. While he’d always dreamed of starting his own business, he didn’t seriously consider it until individual customers started reaching out to him directly for smaller, non-corporate events.

Dan was balancing the idea of fully starting a business while working his current job— even with how busy he was, his client base started to grow. He faced lots of challenges as he debated launching his own business. Building quotes was a long and tedious process that took up lots of his valuable time. On top of this, he was spending time chasing clients down for payments. He also had difficulty organizing his data for his growing team— he needed people to have access to equipment information, but wanted to keep financials private. Dan knew that if he was going to make this venture a full-time operation, he would need to subscribe to the right software.

The corporate event company he worked for had hired a Goodshuffle Pro user as a vendor, which led to Dan being introduced to Goodshuffle Pro through the quotes he would receive. He loved the look and feel of them because they were simple, clean, and professional. He decided that Goodshuffle Pro was the right software for him to start his own business.

In 2019, his company, AVLD Events, was officially launched. Ever since he was a child, Dan knew that he wanted to go into production technology. After years of sharpening his skills and working for other A/V companies, Dan decided to go for it. His company is founded on the belief that every client and event is unique, and that the relationship his team builds with each customer is integral to the success of the events.

Some of Dan’s favorite Goodshuffle Pro features are:

  • Digital quotes and photo-driven proposals
  • Electronic signatures and automated payment reminders
  • QuickBooks Online Integration
  • Inventory tracking and reporting
  • Immediate and genuine customer support


Upon opening the business and subscribing to Goodshuffle Pro, Dan quickly grew AVLD Events in its first six months. Building quotes took less than 30 minutes— and sometimes only 5, depending on the project’s scale. Clients were paying faster than ever too. The ease of quote-building, along with beautiful photos of the inventory and the company’s custom branding, made AVLD Events’ quotes a fan-favorite among customers. As Dan says, “Customers tell me all the time how the photos help them understand the vision behind the event, and that the layout is so clean and easy to read.”

Because of the elevated quote experience with Goodshuffle Pro, Dan’s clients were paying much faster— as Dan says, “practically instantly.” Goodshuffle Pro also sends out automated payment reminders, so Dan has stopped having to play bill collector. Clients get a clear email notification with a link for payment at the top of their inbox, which makes their lives easier as well as Dan’s.

With Goodshuffle Pro’s various levels of user seats, Dan has been able to segment information in the system so that his team has access to everything they need, without seeing any other data like financial information. He explains, “Onboarding a team member is almost instant, from adding them as a user to introducing them to the software and our methods.” The team tracking tools such as internal notes and messaging, plus the activity log, have also been helpful with organizing the business. This keeps everyone aligned and on track, all within one system.

Inventory management is now much easier with digital pull sheets, conflict detection capabilities, and built-in inventory reporting. Even from the beginning, as Dan was transferring his inventory into the system, he explained that it was “a simple, painless process.” As a new business owner, Dan faced the challenge of keeping accounting and finances straight, so the QuickBooks Online Integration is important for tracking and improving his company’s financial health. Goodshuffle Pro’s tools have streamlined the process, allowing him to make fast strategic business decisions.

On top of the top-quality features and benefits that Goodshuffle Pro provides AVLD Events, Dan says that the immediate customer support is invaluable. He “always has great conversation with the team” and explains that the Goodshuffle Pro staff is “quick to handle anything that comes up.” When he initially signed up for a trial, he ran into a minor issue. Goodshuffle Pro’s team had him up and running within 5-10 minutes— he explained that this was “a powerful story about Goodshuffle Pro’s customer service,” and is one of the biggest reasons he continues to love his experience.


As AVLD Events continues to grow, Dan plans on hiring more full-time employees, bringing in new customers, and making his business processes as efficient as possible with Goodshuffle Pro’s toolset. As he grows his company and his inventory collection, he's using Goodshuffle Pro to eliminate human error and streamline his growth.


Get a free 1:1 demo with one of our team members today to walk through how Goodshuffle Pro's all-in-one solution can work for your event company.