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Tips to Elevate Your Rental Business Brand

Tips to Elevate Your Rental Business Brand

Event rental companies aspire to elevate their brand, but success does not come overnight, nor with some quick fix. Below are some strategies to elevate your rental brand from lackluster to sparkle.

First, audit your brand and take stock of your current customer profile--what's working and what isn't?
Next, think about what you want your

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Does Your Event Rental Business Need a Showroom?

Does Your Event Rental Business Need a Showroom?

A showroom used to be a non-negotiable for catering and events businesses—the best way to help clients envision their own event was, literally, to show them! But today's consumer is changing. With more millennials taking the reins and celebrating life events like marriage, the place for evaluating which pieces work best for a busy

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3 Simple Tips to Transform Your Rental Company’s Social Media Strategy

3 Simple Tips to Transform Your Rental Company’s Social Media Strategy

When you’re not a wedding photographer, it can be tough to find great content to share on social media and waiting for real wedding pictures can take a long time. Modern couples expect beautiful and compelling social media feeds and regularly use social media to find and evaluate vendors.

Here are 3 social media

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Asking the Right Questions to Identify Your Event Clients’ Needs

Asking the Right Questions to Identify Your Event Clients’ Needs

More than anything, a successful event requires its vendors to have a deep understanding of a client’s needs and preferences. Unfortunately, our clients are not always the most straightforward — in fact, sometimes they don’t even know what they want.

As seasoned industry experts, it is up to us to dig deep and ask

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5 Easy Ways To Grow Your Rental Business With Digital Marketing

5 Easy Ways To Grow Your Rental Business With Digital Marketing

You are a great event rental business owner. You treat your customers well, your equipment is in good shape and your employees are happy. So, what more can you possibly do to grow your events business? Well, the good news is that you’re already doing all the hard work! The simple answer to “how

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