Weddings and social events all differ, but their defined purposes make it pretty simple to plan a design around a client’s goals. Corporate events, on the other hand, can be a mixed bag. The purpose of the event plays a significant role, as does the brand of the company. The design for an educational nonprofit will be wildly different from that of a cutting-edge technology enterprise.
As a rental company, it’s essential to work closely with corporate clients and event producers to source fixtures that will best suit their overall vision.
Here are a few considerations to keep in mind when working on corporate events.
Budget is King
Sure, every event budget is a priority, but it’s especially crucial for business clients. An engaged couple can easily sway and change their minds, where the budget for a corporate event often has to go through different levels of approval and paperwork. It’s best to be realistic and upfront about costs to ensure that you can serve your clients’ needs within their given budget.
Know Their Audience
It should go without saying, but you need to get a good understanding of your corporate client’s brand. Who are they? What do they value? How do they communicate their message? Beyond the brand, though, you must also get a feeling for their target audience. Companies can host internal or external events, each with unique intentions and goals in mind.
Gone are the days of basic tables and folding chairs; we’ve seen a shift to modern and innovative rentals across all industries. Items need to be new and fresh to the client and their customer base; nothing should feel tired and dated. Keeping your inventory updated with constant new additions is the first step to providing companies with unique and top-notch client experience.
Consider Market-Specific Trends
Trends vary from industry to industry, but a bit of research can reveal the hottest design styles within a specific market. For example, we’ve found that oil, agriculture, and medical industries are focusing on family values, farm tables, organic produce, and open-range meats. Tech companies, on the other hand, are pushing for the latest and greatest in innovative experiential design. Get familiar with the industry before diving into a full design plan.
Many companies have become aware of their environmental footprint and, as a result, are committing their business to become more sustainable and eco-friendly. This goes for events, too, so work with your client to find ways to be more green throughout the process. Reusing décor items and reducing transportation are great ways to be environmentally conscious, as is ditching single-use items in favor of things that are recyclable and compostable.
Provide Quality Service
Poor customer experience will overshadow even the best selection of rentals. This is across the board with any event, but especially critical with corporate clients who expect professionalism and attention to detail. Take the time to get to know their team and communicate with them regularly. Always be punctual and always follow through on your promises.
Corporate clients are a great opportunity for long-lasting relationships that turn into returning work for life. The better you can serve their needs, the more likely they’ll return when it comes time for their next annual gala or customer appreciation event.
Oleta Collins is the owner of Flourishing Art Design Studio, a premier florist and design studio in Bakersfield, California, that specializes in luxury weddings and events. She is also a Certified Floral Designer and an accredited member of the American Institute of Floral Designers.