Anna Braff

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Anna Braff is a wife, mother of two sweet and precocious boys, and the lead designer and creator of Provenance Rentals, a boutique specialty & vintage rentals & prop house in Inglewood in Los Angeles decorating for the romantic, unique, and chic client whether the event is corporate, or personal, all over California and beyond.

Blog Post by Anna Braff

Anna Braff February 24, 2021 at 7:37 AM 8 min read

7 Equipment Pieces Event Pros Need for Storing Event Rental Inventory

Event pros in the party rentals sphere understand how critical equipment is to achieve ...
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Anna Braff January 14, 2021 at 1:20 PM 8 min read

5 Common Mistakes Event Profs Make When Planning Business Events

A well-designed event has the power to drive behavior and shape experiences. However, ...
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Anna Braff December 8, 2020 at 3:54 PM 8 min read

How To Repurpose Common Event Inventory Rentals Amidst COVID-19

The COVID-19 pandemic has forced event rental companies to adapt and pivot. Savvy event ...
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Anna Braff August 25, 2020 at 6:34 AM 14 min read

What Event Companies Should Prioritize during COVID-19

COVID-19 rocked the live events industry into a state of crisis at the start of 2020 and ...
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Anna Braff August 21, 2020 at 6:46 AM 8 min read

Tips for Safe Delivery of Event Rentals During Coronavirus

Handling and delivering event rentals during coronavirus is new territory. Everything is ...
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Anna Braff August 19, 2020 at 6:46 AM 13 min read

Cleaning and Sanitizing Event Rentals during COVID-19

The U.S. economy came to a screeching halt in March 2020 and the events and wedding ...
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Anna Braff April 1, 2020 at 10:29 AM 11 min read

How to Help My Event Rental Company’s Cash Flow during a Crisis

An event company’s cash flow is one of the most important parts of a business, but ...
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Anna Braff February 17, 2020 at 5:56 PM 8 min read

What Every Event Company Needs to Know about Giving (or Avoiding!) Discounts

To discount or not to discount— that is the question that plagues many event ...
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Anna Braff February 17, 2020 at 5:32 PM 8 min read

How Event Pros Know What Their Clients Really Think

Just because your customer didn’t complain doesn’t mean they loved it. Do you know what ...
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Anna Braff February 17, 2020 at 5:28 PM 8 min read

Event Profs Gain Better Sales by Educating Clients

Better sales? Sign me up! Did you know that the first step of making a huge sale isn’t ...
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Anna Braff February 17, 2020 at 4:35 PM 10 min read

What’s More Important: One-Time Customers, or Venue Partnerships?

We recently did a post on How to Become a Preferred Vendor of a Venue to help you gain ...
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Anna Braff February 17, 2020 at 4:09 PM 10 min read

How to Become a Preferred Vendor of a Venue

Every event pro wants to become a preferred vendor of a venue because it opens doors to ...
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Anna Braff February 3, 2020 at 7:12 PM 9 min read

Why Event Pros Need To Go Digital

Event pros are in the digital age— keep up or your party rental company is doomed to be a ...
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Anna Braff December 9, 2019 at 4:33 PM 11 min read

What Items Can My Vintage Rental Company Custom-Create?

Now that you have a growing and well-rounded collection of vintage rentals, you may need ...
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Anna Braff December 9, 2019 at 3:54 PM 8 min read

Specialty Event Rentals Services Clients LOVE: Part II

Now that you have some understanding of the service basics a specialty event rentals ...
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Anna Braff December 9, 2019 at 3:47 PM 8 min read

Specialty Event Rentals Services Clients LOVE: Part I

Those in the unique business of vintage and specialty event rentals may know which rental ...
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Anna Braff August 18, 2019 at 3:38 PM 9 min read

How to Run a Party Rental Company Cost Effectively

One thing is true about owning a party rental company: it is (beyond) expensive! Event ...
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Anna Braff August 17, 2019 at 10:07 AM 9 min read

How To Win Back Angry Event Clients

All event rental companies will experience the wrath of angry event clients which, at ...
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Anna Braff August 16, 2019 at 10:52 AM 6 min read

How to Maximize Event Experience Within Clients’ Budgets

Everyone has some constraint, whether big or small, for their event, and event pros must ...
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Anna Braff June 12, 2019 at 11:47 AM 9 min read

How to Promote My Event Rental Brand

Your event rental brand is your baby, and you need to always be a marketer when it comes ...
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Anna Braff June 11, 2019 at 7:00 AM 9 min read

How Party Rental Companies Avoid Double Booking

We’ve all fallen prey to this, and it is the worst when you have to disappoint at least ...
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Anna Braff June 9, 2019 at 11:14 AM 10 min read

How to Elevate My Rental Business Brand

A rental business brand is one of the most important aspects of an event company. ...
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Anna Braff March 13, 2019 at 6:53 PM 14 min read

How to Create Winning Event Quotes and Proposals

Every event pro wants to know how to create event quotes and proposals that are top of ...
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Anna Braff February 14, 2019 at 11:31 AM 6 min read

Traps to Avoid When Buying Used Event Rentals

Purchasing new inventory isn’t always the answer, but sometimes buying used event rentals ...
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Anna Braff February 13, 2019 at 11:24 AM 10 min read

How to Refurbish Rentals Without Ruining Them

It’s so gratifying when you find a good piece you like at an amazing price, but the ...
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Anna Braff February 12, 2019 at 11:45 AM 12 min read

How to Make Event Delivery and Pick Up Easier

An often overlooked goal of event pros is to make event delivery and pick up easier. One ...
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Anna Braff February 12, 2019 at 8:46 AM 8 min read

How to Partner with Other Event Rental Businesses

When event pros partner with other event rental businesses, both parties win. This is a ...
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Anna Braff December 4, 2018 at 7:07 PM 10 min read

How to Deal with Difficult Event Rental Customers

Wondering how to deal with difficult event rental customers? Don’t get burned again! ...
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Anna Braff November 15, 2018 at 9:18 PM 9 min read

The Top New Year’s Resolutions for Event Companies

There are some New Year’s resolutions all event rental companies should make when it ...
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Anna Braff November 1, 2018 at 9:32 AM 8 min read

How to Prep for the Event Rental Busy Season during the Slow Season

Prepare for the event rental busy season ahead while things are slow. Take stock of your ...
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Anna Braff August 13, 2018 at 3:39 PM 7 min read

When to Offer Event Rental Discounts to Clients

Your event rental business must focus on margins to stay on top, pay your staff and ...
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Anna Braff August 12, 2018 at 12:16 PM 7 min read

What Makes an Ideal Event Rental Client?

Opinions among party rental business owners can be divided on your types of event rental ...
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Anna Braff August 2, 2018 at 3:27 PM 8 min read

How to Book More Corporate Gigs

If you want to book more corporate gigs, your party rental business must be professional ...
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Anna Braff June 1, 2018 at 8:10 AM 8 min read

The 4 Ps of Marketing Event Rental Inventory

As event and party rental business owners, the marketing mix makes sense when positioning ...
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Anna Braff May 31, 2018 at 7:10 PM 9 min read

Best Tips for Event Rental Pricing Guidelines

Pricing is one of the toughest components for any entrepreneur in the party rental ...
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Anna Braff May 11, 2018 at 1:31 PM 8 min read

Event Rental Inventory’s Secret Best Friend: Ancillary Items

Your inventory is likely your party rental company’s main selling point, but you couldn’t ...
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Anna Braff April 20, 2018 at 6:55 AM 9 min read

Best Practices for Event Contracts and Proposals

A lot of event rental business owners pride themselves on their sales or negotiation ...
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Anna Braff April 19, 2018 at 4:55 PM 7 min read

Event Pros’ Biggest Money Makers: Repeat Clients

Costs of acquiring new customers versus retaining current ones Seasoned event pros will ...
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Anna Braff April 4, 2018 at 6:28 PM 12 min read

How to Deal with Rental Inventory Damages

Everyone romanticizes about the fun aspects of running an event rental business, but have ...
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Anna Braff March 31, 2018 at 1:01 PM 7 min read

Managing Event Rental Inventory Like A Pro

Party rental companies know their inventory is one of the most important components to ...
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Anna Braff March 31, 2018 at 12:50 PM 9 min read

Top Party Rental Inventory Trends

Hate ’em or love ’em, rental inventory trends are a big part of this industry. Your ...
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Anna Braff February 23, 2018 at 6:50 PM 11 min read

How to Turn an Events Hobby into a Rental Career

Have you thought about turning your events hobby into a career in the event rental ...
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